| If then: how the Simulmatics Corporation invented the future
Book 2855/Completed: 12/29/2020
| LCCN: | 2020008058 | | ISBN: | 9781631496103 | | LC classification: | QA76.9.D343L47 2020 | | Dewey: | 006.3/12 | | Author: | Lepore, Jill, | | Published: | New York: Liveright Publishing Corporation, 2020. | | Description: | 415 pages : illustrations ; 25 cm | | Summary: | A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller, These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm. | | Notes: | Includes bibliographical references and index.
| | Subjects: | Simulmatics Corporation--Influence.
Data mining--United States--History--20th century.
Computer science--Social aspects--United States.
Political sociology--United States--Data processing--History--20th century.
United States--Politics and government--20th century |
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